Design a Menu
The menu is the most important internal marketing and sales tool a restaurant has to market its food and beverage to customers. A well designed menu can educate and entertain the customer, as well as be, a communication, cost control, and marketing tool for your restaurant.
"Make a lasting impression"
In addition, it must convey your restaurant’s brand in a manner that makes diners excited to be there. Your menu should create an impression so that it stays with your customer long after the waiter or waitress walks off with it. You want your customer to come back and to recommend it to family and friends.